AI business case template

Evidence, ownership and a review point.

Build an AI business case with a measured baseline, adoption, review time, build and recurring costs, scenarios, owner and review point. Free editable CSV.

Business owners, finance leaders and operations leads preparing a decision.

The template

Download the editable AI business case template and keep the illustrative row beside your own evidence. Each field tells you what to enter.

Business case fields
FieldEvidence to enterWhat to check
Executive summaryBusiness owner and named sponsorOne sentence on the change and who owns it
Measured baselineTime records, call records, invoices and workflow logsWhole task, including checking and rework
Adoption volumeOrder and CRM recordsRepresentative volume, not peak demand
Review timeReviewer and owner estimatesTime the human spends checking the output
Build costWritten project proposalLocked published range, indicative until scoped
Recurring costVendor quote and hosting invoiceLicenses, model usage and hosting, quoted after scoping
OwnerDepartment or operations leadA named person, not a committee
Acceptance criteriaNamed owner and project teamWhat earns a go, revise or stop decision
Review pointOwner and project teamDate, evidence and decision route

Scenarios, from cautious to strong

Use three scenarios to show how much the claim can move. Every input is illustrative until you enter your own evidence from time records, call records, invoices and workflow logs.

Scenario inputs
ScenarioAdoption volumeReview timeBuild costRecurring cost
ConservativeReader enters evidenceReader enters evidenceReader enters evidenceReader enters evidence
ExpectedReader enters evidenceReader enters evidenceReader enters evidenceReader enters evidence
Strong caseReader enters evidenceReader enters evidenceReader enters evidenceReader enters evidence

Illustrative example

Illustrative example, not a client result. A hypothetical wholesale distributor uses a first implementation project to prepare account records. The build cost uses the locked published range: most first projects land between $25k and $100k over 2 to 10 weeks, indicative until scoped.

Illustrative example
FieldIllustrative entry
Executive summaryReduce repeated quote preparation time for a hypothetical distributor
Measured baseline20 minutes per representative quote
Adoption volume40 representative quotes per month
Review time5 minutes per reviewed quote
Build costMost first projects land between $25k and $100k
Recurring costLicenses, model usage and hosting, quoted after scoping
OwnerOperations lead
Acceptance criteriaReviewer accepts a checked quote using the agreed rubric
Review point30 days after release

Every example number is illustrative.

Failure modes

No named owner, no measured baseline, omitted recurring costs, unsupported benefit claims and no review point. If the case cannot survive those checks, do not fund it yet.

How Paloren pressure-tests a business case

Paloren uses acceptance criteria written before build, go, revise or stop decision gates and published price ranges used as planning checks. Most first projects land between $25k and $100k over 2 to 10 weeks, indicative until scoped. Documentation requests are reviewed case by case.

Questions to ask before you commit

What belongs in an AI business case?

A measured baseline, the proposed workflow, data readiness, build and recurring costs, adoption, review time, a named owner, acceptance criteria and a review point. Every figure should come from evidence, not a mood board.

How long does preparation take?

Often one afternoon once the records are in one place. The harder part is agreeing the baseline and the review decision, which may take a few internal conversations.

When is a business case not worth pursuing?

When the task is rare, the data is unavailable, nobody owns the workflow or the claim has no measurable evidence. Write down the blocker and move on.

Can I use this template before contacting a supplier?

Yes. The blank CSV and illustrative example are free to use. A scoped project proposal is a separate decision, and the published ranges remain indicative until scoped.

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