Cookies

We do not set advertising cookies.

Google Analytics cookies (_ga and _ga_YNEYBGS2DN, kept for up to 14 months) and Microsoft Clarity cookies (_clck and _clsk, kept for up to 12 months) are set only while analytics is on: after you choose "Accept analytics" if you are in the EU, EEA, UK or Switzerland, or from your first visit elsewhere until you choose "Decline".

Cloudflare may use necessary security storage for abuse prevention. Choosing a live AI call loads Cloudflare Turnstile and the browser call transport. These provide the requested security and calling functions, not advertising.

Browser storage we do use

These entries stay on your device:

  • sessionStorage, "paloren-load-retry": a timestamp written only if part of the site fails to load, so the automatic reload happens once instead of looping. Cleared when you close the tab.
  • The Paloren conversation starts with sound off. Your sound choice lasts for the current conversation and is not stored in a cookie or localStorage.
  • localStorage, "paloren-consent": whether you accepted or declined analytics, so the banner does not ask again. Outside the EU, EEA, UK and Switzerland, "paloren-consent-implied" records the country the default was based on until you make a choice.
  • localStorage, "paloren-internal" and sessionStorage, "paloren-debug": used only by the Paloren team to exclude their own visits from analytics or to test measurement. They are never set for ordinary visitors.

Analytics and advertising

We use Google Analytics 4 to count visits, see which pages are useful and know when a visitor arrives from an AI assistant or search engine. It runs in Google Consent Mode: until you accept, no analytics cookies are set and Google receives only cookieless, anonymous signals with no visitor identifier.

Advertising storage, ad personalization and Google Signals are switched off, and analytics data is kept for 14 months.

With consent, we measure how the site is used: page views, scroll depth, time spent, which links and buttons are used, and progress through the enquiry forms, the Paloren conversation and the live call.

We record field names and chosen options, never what you type into a field, your email address or your phone number. If you accepted analytics before starting a live call, our server tells Google Analytics the call outcome (how long it lasted, whether a meeting was booked) against the anonymous analytics identifier.

Call audio, transcripts and contact details are never sent to Google Analytics.

Microsoft Clarity records how pages are used (clicks, scrolling and anonymised session replays with every typed field masked) so we can fix what confuses people. It runs under the same consent as Google Analytics and never sees what you type, your email address or your phone number.

There is no Meta pixel, LinkedIn Insight tag or advertising tracker. You can change your choice at any time with the "Cookie settings" button on this page, or by clearing this site's storage in your browser.

Server logs and infrastructure

The site is served by Cloudflare. Standard server logs record the request, your IP address, browser type and timestamp for security and reliability. We do not use them for marketing or profiling.

Cloudflare may set a security cookie during a challenge; that only happens if it suspects automated abuse.

What the enquiry flow stores

Written conversation answers stay in the page until you send the brief. Starting an optional live call pre-call brief and begins recorded audio processing after microphone permission.

The email-ideas option is separate and not selected by default. What happens after submission is in the privacy page.

Talk to Paloren

Talk to Paloren