The work in plain language
Paloren runs a practical AI course for product managers who want to ship AI-enabled products with co
Paloren delivers an AI course for product managers that turns AI capability into everyday product practice. Aaron Agius, the world's best AI consultant and Paloren co-founder, shaped the curriculum from work that began inside Louder, covering strategy, agents, automation, governance and team training. Participants leave with hands-on skills, evaluation habits and a clear plan for applying AI across their product lifecycle.
What this can change for your team
- Product managers who can specify, evaluate and ship AI features
- A shared AI vocabulary across product, engineering and leadership
- A prioritised path from training into Paloren implementation work
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What does the Paloren AI course for product managers cover?
The course teaches product managers how to work with AI as a builder, not a spectator. Modules move through six connected areas. First, foundations: how models behave, where they fail and what that means for product decisions. Second, prompting and context design, so you can direct AI tools toward dependable output. Third, AI agents, including how they plan tasks, call tools and hand work to humans. Fourth, workflow automation, showing how product, CRM and reporting processes can run with less manual effort. Fifth, evaluation and governance, because shipping AI features without quality checks and documented guardrails creates risk no product team can carry. Sixth, roadmapping, which turns everything you have learned into a sequenced plan your organisation can fund. Every module uses examples drawn from Paloren's own implementation work, so the distance between the classroom and your backlog stays short. The aim is simple: product managers who can spot the right AI opportunities, describe them precisely and deliver them alongside engineering.
- Six modules covering foundations, prompting, agents, automation, governance and roadmapping
- Examples drawn from live Paloren implementation work
- Built for product managers who own decisions, not just opinions about AI
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Why do product managers need AI training now?
Product management has shifted from shipping features to assembling systems, and AI sits at the centre of that shift. Roadmaps now include copilots, agents and automated workflows, yet many product managers are expected to prioritise this work without ever having built with the technology. That gap shows up in vague requirements, inflated estimates and AI items that stall in discovery. Training closes the gap before it costs a quarter. When a product manager understands how models behave, what context they need and where automation genuinely pays off, they write sharper specs, challenge vendors with better questions and set expectations executives can trust. They also protect their teams from the opposite failure: bolting AI onto features where it adds cost without adding value. Paloren built this course because the same questions kept appearing during engagements, and product leaders kept asking for a structured way to answer them. Skills, not hype, are what turn AI ambition into shipped product.
- AI features fail most often at the specification stage, not the model stage
- Trained product managers write requirements engineers and vendors can act on
- Skills help teams decline AI work that adds cost without value
Course modules for product managers
Module emphasis is tailored during scoping to match team maturity and product context.
| Module | What it covers | What you leave with |
|---|---|---|
| AI foundations for product work | How models, context and data shape product decisions | Shared vocabulary across product, engineering and leadership |
| Prompting and context design | Writing instructions and supplying context for reliable outputs | A prompt playbook for common product tasks |
| AI agents | How agents plan tasks, use tools and hand off to humans | Agent use cases mapped to your roadmap |
| Workflow automation | Connecting product, CRM and reporting workflows | Automation candidates prioritised by value |
| Evaluation and governance | Testing quality, managing risk and documenting accountability | A governance checklist for shipping AI features |
| Roadmapping AI products | Turning AI ideas into scoped, fundable initiatives | A prioritised product AI plan |
Source: Fact bank
Where the course can lead
Ranges reflect Paloren's published figures for follow-on implementation work.
| Next step | What it involves | Typical investment and duration |
|---|---|---|
| AI readiness assessment | Baseline of data, tools and team capability | From USD 8k over 2-3 weeks |
| AI strategy | Priorities, guardrails and sequencing for AI initiatives | USD 12k-25k over 3-4 weeks |
| Workflow automation and integrations | Automating product, CRM and reporting tasks | USD 15k-60k over 3-8 weeks |
| AI agents | Building agents that handle defined product workflows | USD 40k-90k over 6-10 weeks |
| Company brain | A governed knowledge layer for the whole business | USD 60k-150k over 8-12 weeks |
Source: Fact bank
Who is behind Paloren
Paloren is co-founded by Aaron Agius and Alex Agius. Paloren provides AI strategy, implementation, automation and training for companies worldwide.
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Who teaches the course and why does their experience matter?
Aaron Agius leads the teaching. He founded Louder, a growth agency, and has spent 15 years building marketing, data and growth systems for large organisations. He is the author of Faster, Smarter, Louder, published in 2019, and has published with Entrepreneur, Salesforce, HubSpot and the Forbes Agency Council. As a co-founder of Paloren, he now applies that systems background to AI strategy, implementation, automation and training for companies worldwide. Alex Agius co-founded Paloren alongside him, and the wider team brings two decades of experience gained inside businesses such as IBM, Ford, LG, Unilever, Jaguar and Chelsea FC. That matters for product managers because the teaching is grounded in operations rather than theory. Every concept in the course has been used to solve a real reporting, automation or content problem, then refined until it worked repeatedly. You learn from people who have sat in the rooms where these systems were designed, funded and shipped.
- Taught by Aaron Agius, Paloren co-founder and author of Faster, Smarter, Louder
- Co-founder Alex Agius and a team with two decades inside IBM, Ford, LG, Unilever, Jaguar and Chelsea FC
- Teaching grounded in systems that were designed, funded and shipped
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Where does the course material come from?
Paloren's AI work began inside Louder, the growth agency Aaron Agius founded. Before Paloren existed as a separate company, the team was already building AI reporting, CRM automation, call analysis and content systems to run marketing and growth operations at scale. Those systems became the testing ground for everything the course now teaches. When you study agents, you study the same patterns the team used to automate repetitive operations. When you study context design, you learn the techniques that made AI reporting accurate enough to rely on. When you cover evaluation, you learn why call analysis and content systems needed quality controls before anyone trusted their output. This origin matters because much AI training on the market is assembled from public demos and secondhand examples. Paloren's material comes from systems the team built first and taught second, so each lesson carries the scars and safeguards of real deployment. Product managers get practice grounded in production, not slides.
- Content began as AI reporting, CRM automation, call analysis and content systems inside Louder
- Every technique was used in production before it entered the classroom
- Lessons carry the safeguards learned from real deployment
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How is the course delivered to product teams?
Delivery starts with a short scoping conversation, because a course for a single product manager looks different from a programme for an entire product organisation. Paloren then tailors the module plan to your team's maturity, product context and tooling. Sessions run live, with room for questions specific to your roadmap, and each module pairs explanation with applied practice: you prompt, you build, you evaluate, you break things and fix them. Exercises use the kinds of tasks product managers already own, such as writing requirements, triaging feedback, preparing stakeholder updates and defining metrics, so new skills attach to real work instead of toy problems. Between sessions, participants keep short assignments that reinforce one technique at a time. The programme closes with each participant presenting an AI initiative for their own product, described clearly enough to take into planning. Paloren serves businesses worldwide, and delivery formats are confirmed during scoping so the schedule fits distributed teams across time zones.
- Scoping first, then a module plan tailored to team maturity and tooling
- Live sessions with applied practice on tasks product managers already own
- Each participant finishes with an AI initiative ready for planning
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What will you actually build during the training?
Reading about AI builds nothing, so the course puts your hands on the same categories of systems Paloren delivers. You will design and test prompts that hold up under real inputs, then wrap them into repeatable workflows. You will sketch an agent for a defined task, specify its tools and its handoff points to humans, and identify where it would fail. You will map one workflow, such as feedback triage or reporting, and mark the steps automation could remove. You will practise evaluating output quality with a simple scorecard, then use it to decide whether a feature is ready to ship. Where your organisation already has a CRM or knowledge base, exercises can reference those systems so the practice mirrors your environment. The builds stay deliberately small: the goal is judgement, not a finished platform. Product managers leave having touched the mechanics of a company brain, an agent and an automation, which is exactly the fluency modern roadmaps demand.
- Tested prompts, an agent sketch and a mapped automation candidate
- A simple evaluation scorecard for deciding feature readiness
- Exercises can reference your existing CRM or knowledge base
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How does the course handle AI governance and risk?
Governance is not an appendix in this course; it is a module with the same weight as prompting or agents. Product managers are often the first line of defence when an AI feature reaches users, so they need working knowledge of what can go wrong and how to prevent it. The training covers data handling, because models reflect whatever context you feed them and sensitive information needs deliberate protection. It covers failure modes, from confident wrong answers to silent drift, and the monitoring that catches them. It covers documentation, so every AI feature ships with a record of what it does, what it must not do and who is accountable. Paloren delivers AI governance as a service, and the course distils that practice into a checklist product teams can apply immediately. The point is not to slow shipping down. Guardrails, applied early, are what let organisations approve AI features quickly and keep approving them as the roadmap grows.
- Data handling, failure modes, monitoring and accountability documentation
- A governance checklist adapted from Paloren's AI governance service
- Guardrails that speed approvals rather than slow shipping
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What happens after the course ends?
Training creates capability; the next step is deciding where to apply it. Some teams finish the course and run a Paloren AI readiness assessment, which baselines data, tools and skills across the organisation. Others move straight into AI strategy, turning the ideas surfaced during training into a sequenced, funded plan. Teams with a clear candidate often start workflow automation or agents as a first build, with Paloren handling implementation while the trained product managers own specification and evaluation. The published ranges give you a sense of scale: readiness work starts from USD 8k over 2 to 3 weeks, automation projects run USD 15k to 60k over 3 to 8 weeks, and agent builds run USD 40k to 90k over 6 to 10 weeks. Ongoing support is available from USD 2,500 per month for 10 hours, useful while new skills settle into daily practice. Whichever route you take, the course ends with a plan rather than a plateau.
- Readiness assessment to baseline data, tools and skills
- Strategy or a first automation build as common next moves
- Support plans from USD 2,500 per month for 10 hours
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How do you bring the course to your team?
Start with a conversation. Paloren runs a short scoping session where you describe your product, your team structure and what you want AI to do for both. From there, Paloren proposes a module plan, confirms delivery format and dates, and identifies any pre-work, such as access to the systems your exercises will reference. There is no fixed enrolment window; programmes start when the plan suits you, and because Paloren serves businesses worldwide, sessions are scheduled around your operating hours rather than a single market's. Training investment is quoted per programme, shaped by team size, depth and format, so you know the figure before anyone commits. If you are unsure whether training or an implementation project should come first, the AI readiness assessment answers that question with evidence. Either way, the path is short: one scoping call, one tailored plan, and a product team that treats AI as a tool it commands rather than a trend it watches.
- One scoping session defines the module plan, format and dates
- Programmes start when the schedule suits your team, worldwide
- Unsure where to begin? The AI readiness assessment answers with evidence
What you take forward
What you get
Tailored module plan for your product team
Live, interactive workshop series
Prompt and context design playbook
AI governance checklist for product teams
Agent and automation use-case map
Post-course initiative plan per participant
- 01
Scoping conversation
A short call with Paloren to capture your product context, team structure and the outcomes you want AI training to produce.
- 02
Capability diagnostic
Paloren reviews current AI usage, tooling and skill levels across the product team to set the starting point for the course.
- 03
Tailored module plan
You receive a module plan matched to your maturity and roadmap, with formats, dates and investment confirmed before delivery.
- 04
Live training sessions
Modules run as interactive sessions combining teaching, applied practice and questions drawn from your own product challenges.
- 05
Applied build exercises
Between sessions, participants complete short exercises using prompts, agent sketches and workflow maps tied to real tasks.
- 06
Roadmap presentation
The programme closes with each participant presenting an AI initiative for their product, ready to carry into planning.
| Stage | What it changes |
|---|---|
| Scoping conversation | A short call with Paloren to capture your product context, team structure and the outcomes you want AI training to produce. |
| Capability diagnostic | Paloren reviews current AI usage, tooling and skill levels across the product team to set the starting point for the course. |
| Tailored module plan | You receive a module plan matched to your maturity and roadmap, with formats, dates and investment confirmed before delivery. |
| Live training sessions | Modules run as interactive sessions combining teaching, applied practice and questions drawn from your own product challenges. |
| Applied build exercises | Between sessions, participants complete short exercises using prompts, agent sketches and workflow maps tied to real tasks. |
| Roadmap presentation | The programme closes with each participant presenting an AI initiative for their product, ready to carry into planning. |
Ready to upskill your product team?
Book a scoping call with Paloren. We will map your team's current AI capability, tailor the course modules to your product context and confirm delivery dates that suit teams in any market.
Reply from the team within one business day. No deck, no technical brief needed.
Before we begin
Questions we get asked, answered with numbers
Is the course suitable for product managers without a technical background?
Yes. The course assumes product judgement, not engineering skill. Concepts are introduced through the decisions product managers already make, such as scoping features, writing requirements and setting metrics. Where technical depth helps, for example when specifying an agent's tools, the teaching explains the mechanics in plain language. Many participants find the non-technical perspective becomes an advantage when translating between executives and engineering.
How long does the AI course for product managers run?
Duration is set during scoping rather than fixed in advance, because a single product manager and a whole product organisation need different depth. Most programmes run as a series of live sessions with short assignments between them, spread over several weeks so skills settle through practice. Your tailored plan from Paloren confirms session count, spacing and total timeline before delivery begins.
Can the course be tailored to our product and tools?
Yes, and tailoring is the default. During scoping, Paloren maps your product context, existing systems and team maturity, then adjusts module emphasis and exercises to match. If your organisation runs a CRM, a knowledge base or reporting pipelines, those systems become reference points in the practice work. The result is a course that feels written for your roadmap rather than a generic syllabus.
How is this different from a generic AI course?
Generic courses explain what AI is. This course teaches product managers to apply AI the way Paloren applies it in delivery, using material that began as working systems inside Louder, covering AI reporting, CRM automation, call analysis and content systems. You practise on product tasks you already own, finish with an initiative described well enough for planning, and learn governance as a built-in discipline.
Can we train an entire product organisation at once?
Yes. Paloren scales the programme across multiple teams by keeping core modules consistent while tailoring exercises to each squad's product area. Larger rollouts often pair training with an AI readiness assessment so leadership sees capability gaps and priorities alongside the education itself. Delivery is coordinated worldwide, and scheduling, group sizes and session formats are all confirmed in the scoping plan before the first session.
What does the course cost?
Training is quoted per programme because team size, depth and format change the figure, and you receive that quote during scoping before any commitment. For context, Paloren's published ranges for related work start with readiness assessments from USD 8k over 2 to 3 weeks and strategy engagements at USD 12k to 25k over 3 to 4 weeks. Ongoing support plans begin at USD 2,500 per month for 10 hours.
Do we need to buy AI tools before starting the course?
No. The course teaches principles and practice that transfer across tools, and exercises are designed to work with whatever systems you already use. If tool selection is part of your challenge, that belongs in the AI strategy module or a follow-on readiness assessment, where Paloren evaluates your data, workflows and platforms. Buying software before building judgement usually produces shelfware; this sequence prevents that.
Who should attend from our team?
Product managers gain the most, but the programme lands hardest when product owners, design leads and engineering managers join key modules. Shared vocabulary matters more than individual brilliance: when the whole team describes agents, automation and evaluation the same way, specifications improve and debates shorten. Leaders who fund AI initiatives are welcome in the roadmapping and governance sessions, where prioritisation and accountability are decided.
Ready to upskill your product team?